Luxury Hospitality Group · 2024
A luxury hospitality reception, sculpted in walnut
A 22-metre sculpted walnut wall with embedded lighting, custom reception desk, and acoustic ceiling treatment for the arrival sequence of a luxury hospitality flagship.
Project credits
- Client
- Luxury Hospitality Group
- Architect
- International studio (NDA)
- Fabrication
- Start Point Workshop, Riyadh
- Lighting
- Start Point + lighting consultant
- Install
- Start Point in-house crew
Challenge
The architect issued a sculpted wall as the arrival anchor — a 22-metre curved walnut surface with integrated lighting, no visible fixings, and a finish standard set by the group's European flagship.
Approach
We engineered the wall as a series of CNC-machined sections, each sub-built in the workshop and finish-sanded by hand. Lighting integration was designed at the joinery stage, not added after, so every diode hides behind a continuous walnut grain.
Execution
Workshop pre-build over four weeks with the architect attending sample sign-off twice. Transport in custom crates. Site install in eight days with one snag walk and zero remediation visits required.
Materials & process
- European walnut veneer on FSC engineered substrate
- Hand-finished spray with three-coat lacquer
- Integrated linear LED with custom diffuser
- Acoustic backing for noise transmission control
Gallery
Outcome
- Sculpted wall length
- 22 m
- Remediation visits
- 0
- Workshop to install
- 6 weeks
The joinery quality is at international fit-out standard. Our finish walks are now their team's benchmark.
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